We didn't just study D2C — we launched NSTEE, scaled it to ₹18L in month one, and applied every lesson to 25+ D2C and e-commerce clients. Real founders. Real numbers.
From first impression to repeat purchase — every touchpoint optimised for D2C growth economics.
Meta and Google campaigns built on D2C economics — ROAS targets, CAC ceilings, LTV modelling. We've spent lakhs of our own money first.
Catalogue ads, Shopping campaigns, and Dynamic Product Ads synced to your inventory — maximising revenue per SKU at optimal CPA.
Category and product page SEO that compounds over time — reducing CAC through organic discovery while paid scales.
Klaviyo and similar platforms configured with welcome series, abandoned cart, post-purchase, and win-back flows that drive repeat revenue on autopilot.
Conversion rate optimisation and average order value strategies — upsells, bundles, urgency triggers — built on real user behaviour data.
Brand systems built for digital-first D2C — packaging design, social creative systems, brand guidelines, and Shopify store visual language.
NSTEE is DPT Hub's own direct-to-consumer brand — built from scratch, marketed with the exact same strategies we offer clients. Before advising a single D2C founder, we validated every channel, every flow, and every funnel ourselves.
Month one: ₹18L in revenue. Not a client case study. Our own money. Our own risk. Our own proof.
Most agencies theorise. We've lived the P&L — the ad fatigue, the inventory mismatches, the LTV calculations at midnight. That's the edge we bring to every client brief.
We optimise for contribution margin, not just ROAS. Every campaign is built knowing your COGS, shipping, and return rates — so growth is profitable, not just impressive.
New customer acquisition is expensive. Our email, SMS, and loyalty strategies turn single buyers into repeat customers — lowering effective CAC with every subsequent order.
D2C creative is different — scroll-stopping UGC-style videos, benefit-led copy, social proof stacking. We've produced hundreds of D2C creatives and know what converts.
We track every touchpoint from click to repeat purchase — GA4, Pixel, UTM hygiene, and monthly P&L-style reports. No vanity metrics. Only revenue impact.
Most agencies stop at driving clicks. We obsess over what happens after — conversion rate, average order value, add-to-cart rate, and post-purchase revenue.
Above-fold hierarchy, social proof placement, urgency triggers — tested against real D2C user behaviour patterns to maximise CVR.
Product bundling, post-purchase upsells, and cart upsell widgets designed to increase AOV without increasing ad spend.
97 Lighthouse score on NSTEE. Every 100ms of load time costs conversions — we engineer D2C sites that load fast on 4G India.
Subscription prompts, loyalty mechanisms, win-back campaigns — the full retention stack that turns a one-time buyer into a ₹5,000 LTV customer.
Different channels serve different funnel stages. We allocate budget and effort based on your CAC targets, LTV stage, and category dynamics.
Primary acquisition channel
Catalogue ads, video creatives, and DPA retargeting — the highest-volume D2C acquisition channel for most categories. Prospecting, retargeting, and lookalikes managed as one integrated funnel.
Intent-driven purchase capture
Google Shopping campaigns and Performance Max that capture high-intent buyers already searching for your product category — complementing Meta's discovery-led approach.
Zero-CAC repeat revenue
Welcome sequences, abandoned cart recoveries, post-purchase upsell flows, and win-back campaigns — automated revenue that runs 24/7 with near-zero incremental spend.
Long-term CAC reduction
Category and product page SEO that compounds over 6–12 months — building an organic revenue stream that reduces dependence on paid channels and lowers blended CAC.
Social proof at scale
Micro and mid-tier influencer partnerships that generate authentic UGC — both for organic reach and as creative fuel for paid campaigns at a fraction of studio costs.
P&L-level reporting
GA4 e-commerce tracking, Meta Pixel hygiene, UTM discipline, and monthly reports structured like a founder's P&L — so you see revenue, not just clicks.
NSTEE is our direct proof — a D2C brand we conceived, branded, built, and marketed ourselves. The same website architecture, the same Meta ad structure, the same email flows, the same analytics setup we offer every client.
A structured launch playbook validated on NSTEE and refined across 25+ D2C brand engagements.
Structured around CAC targets, LTV stage, and growth phase — not arbitrary feature tiers.
Yes — we've built and marketed D2C brands on both platforms. NSTEE runs on Shopify. We're comfortable with Shopify's ecosystem (Klaviyo, Loox, ReConvert) and WooCommerce integrations alike. We can audit your existing store or build from scratch.
It varies by category, margins, and AOV. NSTEE achieved 4.8× in month one. Across clients, we target 3–5× ROAS on prospecting campaigns. Retargeting typically performs higher. We'll model a realistic target based on your COGS and average order value before launching.
The welcome and abandoned cart flows typically generate revenue from day one. Post-purchase upsell flows activate with each order. You should see email contributing meaningfully to revenue within the first 2–4 weeks. For NSTEE, email flows contributed ₹3.2L in month one.
Yes — we identify, vet, negotiate, and manage micro and mid-tier influencer partnerships relevant to your category. We focus on influencers whose audiences match your buyer profile, and we use the UGC they produce as fuel for paid campaigns, maximising ROI from each partnership.
For meaningful data and scalable campaigns, we recommend a minimum ad spend of ₹1.5–2L per month on Meta, plus ₹50K–1L on Google Shopping. Below this, the algorithms don't have enough data to optimise effectively. Management fees are separate from ad spend.
Our D2C reports are structured like a founder's monthly P&L review — not a vanity metrics dashboard. We cover: gross revenue by channel, blended CAC, ROAS by campaign, email revenue contribution, repeat purchase rate, and key optimisation actions for the next month. You see the business, not just the ads.
Tell us about your brand, your category, and your current CAC. We'll build a growth plan that makes sense for your margins.
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