Meta Ads Management

Facebook & Instagram Ads
That Actually Convert.

Full-funnel Meta campaigns built on audience intelligence, direct-response creative, and clean conversion data. We make social advertising profitable — not just pretty.

What's Included

End-to-end Meta Ads management — from pixel setup to creative testing to weekly optimisation.

Audience Research & Segmentation

We build Custom Audiences, Lookalikes, and interest-based segments to reach your ideal customers — and exclude everyone else.

Creative Strategy & Production

Scroll-stopping static images, carousels, and video briefs based on proven direct-response frameworks. Creative is the #1 lever on Meta.

Full-Funnel Campaign Structure

TOF (awareness), MOF (consideration), and BOF (retargeting) campaigns working together to move prospects from discovery to conversion.

Pixel & Conversion API Setup

Proper Meta Pixel and CAPI implementation to send clean, deduplicated signals — essential for algorithm performance in a post-iOS world.

A/B & Creative Testing

Systematic testing of audiences, creatives, and offers using Meta's Advantage+ testing tools so you always know what's working and why.

Weekly Optimisation & Reporting

Bid strategy adjustments, budget reallocation, creative refreshes, and a monthly report covering ROAS, CPA, CPM, and purchase volume.

Our Meta Ads Process

01

Audit & Setup

Pixel and CAPI audit, audience research, and competitor creative analysis. We fix tracking before spending a rupee.

02

Build & Launch

Full-funnel campaign architecture, audience segments, creative assets, and copy — launched with a structured testing framework.

03

Test & Learn

Systematic A/B testing of creatives, audiences, and offers. We kill losers fast and scale winners with confidence.

04

Scale & Report

Once profitability is proven, we scale budgets intelligently and report ROAS, CPA, and revenue — not just clicks.

Frequently Asked Questions

We recommend a minimum of ₹30,000–₹60,000/month in ad spend to run a meaningful full-funnel setup. Lower budgets limit the algorithm's ability to learn and optimise.

Yes — with proper CAPI (Conversion API) setup and aggregated event measurement, Meta campaigns still perform well. We prioritise first-party data and CAPI implementation on every account.

We provide creative strategy, copy, and design briefs. We can produce static images and basic motion graphics in-house; for video production we work with your assets or recommend partners.

Both. Meta's algorithm automatically places ads across Facebook, Instagram, and Audience Network. We let the data decide where to allocate spend and optimise placements accordingly.

Ready to Make Meta Ads Work?

Book a free audit — we'll assess your current setup and show you exactly where your budget is being wasted.

Book Free Audit